M Metricool vs B Buffer

For: Schedule your Instagram posts. No verified reviews yet - no winner declared.

How this comparison is made: features and prices come from the publishers' official pages and from our data (each price shows its source and date). We have not tested these tools ourselves. Affiliate deals never change the content or the order of this page. Methodology.

	Metricool	Buffer
What it does	Multi-network scheduling and analytics.	Simple multi-network scheduling with AI assistant.
Price	Free; paid from €16/month ($20) [Source, 2026-10-15]	Free; paid from $5/month per channel [Source, 2026-10-15]
CGU / ToS	✓ Compliant	✓ Compliant
Official site	metricool.com Ad: affiliate link	buffer.com
Reviews	0 verified reviews - provisional ranking.	0 verified reviews - provisional ranking.

What they share and where they differ

Category: Metricool: Analytics & research. Buffer: Instagram & scheduling.
Shared use cases: Grow on Instagram, Schedule your Instagram posts, Find clients on LinkedIn, Post on LinkedIn to attract clients
Only Metricool: Audit your Instagram account and competitors, Social media analytics
Provisional shortlists: Metricool: Grow on Instagram (#2), Schedule your Instagram posts (#3), Social media analytics (#1). Buffer: none.
Free plan: Metricool: yes. Buffer: yes.
Free trial: Metricool: not mentioned in our reading. Buffer: not mentioned in our reading.
HQ country: Metricool: Spain (EU). Buffer: United States.
Instagram/LinkedIn rules: Metricool: compliant. Buffer: compliant.
Affiliate links: Metricool: affiliate link. It changes neither the content nor the order of this comparison.

Full pages: Metricool, Buffer, Metricool alternatives, Buffer alternatives.

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FAQ

Is Metricool or Buffer better?

We don't declare a winner without verified reviews. Both appear in our "Schedule your Instagram posts" use case. Compare price, ToS status and features below, then check reviews as they come in.

How much do Metricool and Buffer cost?

Metricool: Free; paid from €16/month ($20) (checked 2026-10-15). Buffer: Free; paid from $5/month per channel (checked 2026-10-15). Both prices were read on the official pricing pages; always check before buying.

Do Metricool and Buffer have a free plan?

Metricool: yes, according to our 2026-10-15 reading of the official page. Buffer: yes, according to our 2026-10-15 reading of the official page.

Are they compliant with Instagram/LinkedIn rules?

Metricool: compliant. Buffer: compliant.

M Metricool vs B Buffer

What they share and where they differ

FAQ

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