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🔑 Keyword and topic research
Find your audience's queries and questions, with volume and difficulty.
- 1
S
Semrush ✓ CompliantSEO and marketing suite with AI content tools.
Price : Free (limited); SEO €134/month (€112.52/month billed annually); SEO + AI Search €190/month (€158.40 billed annually); teams plan €286/month (€238 billed annually) [Source, 2026-10-19], 0 verified reviews - provisional ranking.
- 2
A
Ahrefs ✓ CompliantSEO suite: keywords, backlinks, site audit, rank tracking and visibility in AI search.
Price : From €27/month [Source, 2026-10-22], 0 verified reviews - provisional ranking.
- 3
H
Haloscan ✓ CompliantSEO tool for keyword analysis, rank tracking and competitor research.
Price : Free; paid from €59/month [Source, 2026-10-22], 0 verified reviews - provisional ranking.
- 4
R
Ranxplorer ✓ CompliantFrench SEO tool: keywords, rankings and competitor analysis.
Price : From €32/month excl. VAT billed annually; 7-day free trial [Source, 2026-10-22], 0 verified reviews - provisional ranking.
- 5
KI
Keyword Insights ✓ CompliantKeyword clustering, briefs and content to build topical authority.
Price : From $58/month; 7-day trial for $1 [Source, 2026-10-22], 0 verified reviews - provisional ranking.
30 relevant tools for this use case, 5 ranked (provisional), 8 general AI, 17 specialised, 4 with a free plan
Specialised tools 17
Unranked, alphabetical. They will enter the ranking with verified reviews.
AlsoAsked
SEO & AI searchResearch of Google's "People also ask" questions to find content topics.
AnswerThePublic
Analytics & researchReal questions people search about a topic.
Cocolyze
SEO & AI searchFRSEO tool: site audit, rank tracking, keywords and competitor analysis.
Keyword Chef
SEO & AI searchUSLong-tail keyword research for publishers.
Keyword Tool
SEO & AI searchHKKeyword research from Google, YouTube, Amazon and other autocomplete suggestions.
Keywords Everywhere
SEO & AI searchINBrowser extension that shows search volumes and related keywords on Google and other sites.
LowFruits
SEO & AI searchEasy-to-rank keyword research and SERP analysis.
Mangools
SEO & AI searchSKSimple SEO tools: KWFinder for keywords, rank tracking, backlinks and SERP.
Moz
SEO & AI searchUSSEO tools: keywords, backlinks, site audit and local SEO.
SE Ranking
SEO & AI searchGBSEO suite: rank tracking, keywords, audit, backlinks and reports.
SEO Copilot
SEO & AI searchAI-assisted keyword research and on-page optimisation.
Serpstat
SEO & AI searchSEO suite: keywords, rankings, backlinks and audit.
Sistrix
SEO & AI searchDESEO toolbox: visibility index, keywords, links and competitor tracking.
SpyFu
SEO & AI searchUSAnalyses your competitors' SEO and Google Ads keywords.
Ubersuggest
SEO & AI searchNeil Patel's SEO tool: keyword research, competitor analysis and site audit.
WriterZen
SEO & AI searchSEO content workflow, from keyword research to writing.
XOVI & Riva
SEO & AI searchDEXOVI for Google SEO and Riva for visibility in AI answers, German vendor.
Free options 4
Budget picks
H Haloscan
Free; paid from €59/month
A AlsoAsked
From $12/month billed annually
S Semrush
Free (limited); SEO €134/month (€112.52/month billed annually); SEO + AI Search €190/month (€158.40 billed annually); teams plan €286/month (€238 billed annually)
Ready-to-use prompt
My business: [business]. My audience: [audience]. List 30 queries my audience types into Google or asks an AI, grouped by theme. For each group, give the intent (informational, comparison, purchase) and the type of page that answers it best. I will check volumes in a keyword tool.
ToS pitfalls
- Search volumes are estimates that differ from tool to tool: compare them before deciding.
FAQ
What is the best AI tool for keyword and topic research?
There are no verified reviews yet, so this ranking is provisional (editorial order). Current shortlist: Semrush, Ahrefs, Haloscan, Ranxplorer, Keyword Insights. See the methodology for how reviews will rank them.
Is there a free option?
Our free pick is Haloscan (Free; paid from €59/month).
Which tools break Instagram/LinkedIn rules for this use case?
Search volumes are estimates that differ from tool to tool: compare them before deciding.
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